ADVERTISE WITH ECHOING THE WORD

Echoing the Word is an online religious education resource which provides contemporary and Australian resources for religious educators, catechists and faith formators in schools, colleges, homes and parishes throughout Australia and abroad.

Echoing the Word brings together in one informative and accessible online magazine a refreshing approach to religious education and catechesis, to theology, Scripture, spirituality and liturgy.

Published bi-monthly, Echoing the Word enjoys a growing readership which includes religious education teachers and coordinators in schools and colleges, leadership teams in education offices and Church agencies, principals, libraries, university academics and parish-based catechists. Our readers are decision makers, involved and active participants in their educational contexts who embrace resources which support and empower them in their mission. Echoing the Word readers value ease of access to information and practical and formative solutions to their teaching and resource needs.

The value of our content, the diversity of material available and the quality of our audience makes Echoing the Word an effective communication platform for your advertising needs.

INTERNET ADVERTISING WORKS!

Online advertising can deliver to all levels of communications objectives:

• Build brand awareness
• Build customer relationships
• Achieve advertisement awareness
• Encourage purchase intent

Online advertising increases ad recall, top-of-the-mind brand awareness, enhances brand image as well as consumers’ intent to purchase. Banner campaigns, in particular, provide advertisers with a simple and cost-effective way to increase brand awareness and visibility.

A majority of schools and colleges are now online with dioceses establishing online Intranets through which teachers and students can access the resources they need. As such, the Internet continues to grow as an immediate and effective way to reach consumers of commercial and educational products in Australia and overseas.

WHY ADVERTISE WITH ECHOING THE WORD?

Echoing the Word provides advertisers with immediate access to hundreds of schools, religious education teachers and coordinators, and parishes across Australia and New Zealand as well as overseas. Echoing the Word is now integrated into the Intranet of the Parramatta Catholic Education Office and continues to develop relationships with other dioceses and organisations.

Recognised for the expertise, credibility and style of its content, Echoing the Word provides a fresh, effective communication platform through which your business can reach and connect with key decision makers within the education system.

Echoing the Word offers banner, island and column ads with high visibility, providing a clean, uncluttered platform that allows advertisers to communicate their message within a premium marketing environment.

In addition, the value of each bi-monthly issue and our extensive article archive ensures repeat views by our readers, maximising the overall impact and effectiveness of your campaign.

ADVERTISING RATES 2008

SINGLE ISSUE RATE                   $143.00 (GST inclusive)

Purchases a banner, island or column advertisement in Echoing the Word for the duration of one current issue (typically 2 months). Includes an advertisement in the new issue newsletter distributed to all subscribers, and remains available in the Echoing the Word article archive upon expiry of the current issue.

3-ISSUE RATE                            $385.00 (GST inclusive)

Purchases a banner, island or column advertisement in Echoing the Word for the duration of three issues (typically 6 months). Includes advertisements in three new issue newsletters distributed to all subscribers, and remains available in the Echoing the Word article archive upon expiry of each new issue.

5-ISSUE RATE                            $610.00 (GST inclusive)

Purchases a banner, island or column advertisement in Echoing the Word for the duration of five issues (typically 12 months). Includes an advertisement in five new issue newsletters distributed to all subscribers, and remains available in the Echoing the Word article archive upon expiry of each new issue.

SURCHARGES (GST Exclusive):

A surcharge is added for the following services:

Artwork          $33 per hour (average artwork takes 2 hours to complete)
Animation      $33 per hour (average animation takes 3 hours to complete)

HOW ECHOING THE WORD DELIVERS VALUE:

• All ads appear online for the entire duration of the issue/s purchased
• All ads assured of repeat exposure to hundreds of active readers
• All ads appear on the print versions of related articles and school activities
• All ads include a direct click-through link to your designated website
• All ads remain online following their run, in the Echoing the Word ‘Article Archive’

ISSUE DATES AND DEADLINES 2004

CONTACT:

For all advertising inquiries and material specifications please contact Daniel Ang, Marketing Officer, on (02) 9746 2717 or at marketing@pauline.com.au.